College of Business - Business Administration

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About US
Introduction

The department of Business Administration at Chung Yuan Christian University was established in 1967. It has 42 years of history until now.

Currently, there are four classes in each grade of bachelor program. All together there are sixteen classes and almost 1000 students in the department.

The freshmen registration rate is more than 95% of all time. The teaching performance has been widely recognized. Moreover, the department was authorized to established MBA program since 1983.

It is one of the best MBA program with the longest history in Taiwan. It has 26 years of history and each year there are 46 students enrolled.

Recently, in order to achieve the goal of “holistic education and lifelong learning” of the university, The department not only set up the extension course for Business Managers (with certificate of credits) but also established EMBA in 1999. Ever year, 60 professional executives register for the program.(the graduates of EMBA program will be issued with official master degree.) All together, there are more than 1200 students studying in the department which is like a size of middle school.

Mission

Based on the holistic education of Chung-Yuan Christian University and the College of Business, our mission is:

  1. To educate students to become excellent management professionals to face the competitive business environment.
  2. To train students to be academically-driven and socially-aware individuals who exemplify leadership and ethical character.
  3. To transform students into productive, social caring and ethical business professionals in order to create a sustainable future for business.

Objectives

In order to prepare the students for leadership and managerial roles in business, the Business Administration curriculum is designed to provide study in the subjects which include marketing management, financial management, human resource management, information management, technology management and production and operation management.

The five student learning objectives of the Business Administration department are:

  1. Obtain the necessary skills to analyze and apply managerial knowledge.
  2. Develop innovation and execution skills for the purpose of solving business related problems.
  3. Develop character personality and the ability to execute ethical business decisions and social responsibility.
  4. Develop inter-personal communication and team-working skills.
  5. Develop professional with globally aware perspective and competitive advantages.

Future Prospects

  1. Intensify the courses in practical part, improve and refine planning and design of the curriculum continuously.
  2. Deepen the expertise and capability of the business administration; teachers and students jointly pursue growth.
  3. Promote cross-strait exchange activities and strengthen cross-strait cooperation and interaction.
  4. Implement the function of career counseling and cultivate career competitiveness.
  5. Combine the resources from enterprise and alumni; strengthen the industry-university cooperation and exchanges.
  6. Participate actively in international activities; upgrade the global vision and the international competitiveness.
  7. Value character education; enhance compressive resistance and teamwork ability.

Undergraduate

The department of Business Administration at Chung Yuan Christian University was established in 1967. It has 42 years of history until now. Currently, there are four classes in each grade of bachelor program. All together there are sixteen classes and almost 1000 students in the department. The freshmen registration rate is more than 95% of all time.

By following the concept of “Holistic Education” of Chung Yuan Christian University, the department set a goal of nurturing well-rounded managers. Under this guideline, the department emphasizes the balance of professional and general knowledge, academic performance and personality, individual and team work, body, mind and spirit. Therefore, the features of the department include “the emphasis on personality education”, “the substantial extracurricular activities”, “the balance of professional and general knowledge”, “the enhancement of English communicating ability” and “the promotion of cross-strait academic exchanges”.

  • The Emphasis on Personality Education-fulfilling the advisors system and the education of Business Ethics.
  • The Substantial Extracurricular Activities-the student council ranked the first of the student club evaluation for five years.
  • The Balance of Professional and General Knowledge-providing professional programs and diversified general education.
  • The Promotion of Cross-strait Academic Exchanges-leading groups to visit Taiwanese Businessman in China.

Graduate

The department of Business Administration at Chung Yuan Christian University was established in 1967. It has 56 years of history until now. Currently, there are four classes in each grade of bachelor program. All together there are sixteen classes and almost 1000 students in the department.

The freshmen registration rate is more than 95% of all time. The teaching performance has been widely recognized. Moreover, the department was authorized to established MBA program since 1983. It is one of the best MBA program with the longest history in Taiwan. It has 26 years of history and each year there are 46 students enrolled. Recently, in order to achieve the goal of “holistic education and lifelong learning” of the university, The department not only set up the extension course for Business Managers (with certificate of credits) but also established EMBA in 1999.

Ever year, 60 professional executives register for the program.(the graduates of EMBA program will be issued with official master degree.) All together, there are more than 1200 students studying in the department which is like a size of middle school. To fulfill the concept of “lifelong learning”, the department has started the extension course for Business Managers with the center for Continuing Education.

The students who pass the program will possess a certificate of credits issued by our school. Once the students are admitted through the entrance examination of graduated school (MBA or EMBA) in the department, his/her credits can be entirely or partly transferred, according to the related regulation of the department. There are currently more than 20 classes started in every semester and summer class is also a choice.

10,882 managers from different areas have enrolled in this course. Many of them had passed the entrance examination of graduated school in the department and gotten the MA degree. Additionally, the department has extended the continuing education through some enterprises. Combining the internal training system of the companies, the department has set up many “Enterprise College “and started credit courses of MA degree.

Many famous businesses and organizations have participated in the internal training credit courses, including Chung- Shan Institute of Science and Technology (CSIST), Worldwide Semiconductor Manufacturing Corp. (WSMC), China Chemical & Pharmaceutical Co., Ltd (CCPC), HannStar, China Motor Corporation (CMC), MP Command Center, Army Communication Electronic Information School and Golden Lion International Holdings Limited.

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CONTACT US
TEL:886-3-265-5101
Fax:886-3-265-5199
cycuba@cycu.edu.tw